As CEO Nicolas Hollanders looks out from his office window onto the never-ending traffic on Norodom Boulevard, he can be more than pleased with the progress being made at BRED Bank Cambodia
“Since BRED arrived in Cambodia, our ambition has been to be the Kingdom’s best bank for business,” he says. “We now serve many of the biggest companies in the country and we have a comprehensive and compelling offer that appeals to progressive SMEs. So, I know that Cambodia’s businesses really appreciate the BRED way of working.”
Of course, globally, BRED has a definitive approach to business. “Wherever we operate in the world, from our HQ in Paris to Fiji, Djibouti or Phnom Penh, everything we do is built around strong, personal relationships,” says Mr. Hollanders. “Whether it’s business or personal banking, every customer has access to a talented Relationship Manager who can tailor the bank’s products and services to each individual’s precise needs. That’s a powerful attraction for our customers here in Cambodia – especially successful businesses and wealthy individuals who have complex financial needs.”
Deputy CEO Sopha Min echoes his CEO’s sentiments. “Our customers need a bank they can really trust,” he says. “They know we’re backed by one of the biggest banking groups in Europe and they can see that BRED is absolutely committed to long-term growth in the Cambodian market. With our exceptional sectoral expertise, market insights, dedicated relationship management and state-of-the-art digital banking, we’re able to help our customers to get exactly the right blend of products and services they require to drive their business forward.”
Although BRED Bank Cambodia has a strong business focus, the bank’s personal banking offering has also gone from strength to strength over the years. With 15 branches across Cambodia and a sophisticated suite of personal banking products (including an excellent Premier Banking service) BRED has quickly become an influential player in a clearly defined market segment.
“Our proposition suits very specific audiences,” insists Head of Branch Network Vannak Sam. “While we have built a range of services and products for international corporate customers, we also offer the same standard of service to SMEs and individuals. This allows us to provide the personalised, relationship-based support that our customers appreciate.”
With a focus on the higher end of the banking market, BRED Bank Cambodia has developed a strong value proposition that covers everything from savings to home loans, credit cards to KHQR. “The important thing for us is being able to provide everything each customer really needs,” says Mr. Hollanders.
While face-to-face contact is an integral part of the BRED Bank relationship management and branch banking proposition, the bank has enthusiastically embraced the digital future. “With BRED Business Connect, we provide our business customers with exceptional online banking that allows them to complete a very broad range of transactions at any time,” says Sopha Min. “It’s a powerful system that can run everything from payroll to high-value transfers to trade finance requests.”
Personal banking customers also benefit from BRED Connect, the bank’s handy app and online banking service that allows personal banking customers to manage their money at any time. “While we value personal relationships, we’re right up to date with the digital world,” says Mr. Hollanders. “It’s important to get that balance just right.”
This is a sponsored article from BRED Bank Cambodia.
